Rodin s Theory Of Seo
8) Old and wise. If you have a question, would you ask an old wise man or a little boy? Probably the old man, right? Search engines think the same. If a website is new it is less valuable than if there is an old website/domain about the same topic. So stop registering new domains for your contest websites, just use an old one, or a subdomain of an old domain. Maybe you won't have the perfect url, but you do have the perfect age to take advantage from.
An utter must for any effective local seo strategy is a The google Charts list. Your place is essential. Why? Because some Local SEO News (Highly recommended Web-site) queries carry up a map, such as a look for for "kilts inverness".
But before anything else, you must do some research about the local people and what they need. The results will then be used in the actual campaign. This way, the process will be based on real data and can be more effective in the end.
Although SEM is very complicated, the convenient thing about it is that you can track results in a much easier way. For instance, if you have a Google AdWords account for SEM on your website, it will show you exactly what keywords are more popular with users for a given period of time. You can then use this information to modify or add content on your website that matches these keywords or phrases.
And yes, there's an aggressive faction that loves to sit under the marketing or strategist umbrella, claiming their "spam the world and play the odds" technique works just as well as research, timing and great content.
The future is now. TV viewership is down. Newspapers are closing up shop. the old ways of doing business and getting attention are going the way of... well, of the newspaper. They're dying. The time is now when it comes to search engine marketing and Inbound Marketing. It's time to turn the old sales funnel on its head and offer people education rather than sales pitches.
It is very important to try to register your business idea and keywords in the exact order that you have determined what your internet business will offer.